Our dedicated team of experts is committed to guiding businesses through the complexities of emerging technologies and achieving their go-to-market objectives with precision and agility. Through strategic consulting and go-to-market services, we equip clients to navigate change seamlessly, make informed decisions, and captivatingly engage their target audience.

Strategic Consulting Services

Better understand your target market and navigate the shifting technology, media and telecommunications landscapes to drive strategic growth with precision and purpose.

Enlist the help of expert industry analysts and advisory professionals

  • Evaluate and prioritize strategic opportunities
  • Identify and assess potential investments, partners or acquisition targets
  • Develop products and services to match the nature of latent customer demand
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Market sizing, customer segmentation and TAM modelling

Technology trends strategy sessions

M&A target assessment

Competitive analysis and market landscape appraisal

Market due diligence assignments

Qualitative and quantitative 'voice of the customer' studies and survey research

Go-to-Market Support Services

Demonstrate thought leadership using co-branded commissioned research content to build brand awareness, educate the market and begin new conversations with customers.

Attract and engage the market with expert industry analyst guidance and customer insights

  • Develop a differentiated market position with custom research and co-branded reports
  • Engage customers and prospects with authoritative and independent market guidance and thought leadership
  • Support and drive sales initiatives, enhance product messaging and prospect engagement via bespoke presentations and online events
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Co-branded custom digital assets for campaign and social deployment

Bespoke, concise reports to support customer engagement initiatives

Comprehensive market assessments and decision-making support throughout the buyer journey

Expert opinion and independent voice of authority for online events, webinars and video

Peer group discussions and qualitative assessment of customer sentiment

Interactive branded content hubs and dynamic digital journey microsites

Positioning an Industrial Technology Vendor as a Partner for the Future

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For Technology Vendors & Service Providers

Our advisory services align to your full business lifecycle:

  • Strategy & Planning
    Assess and evaluate strategic opportunities in new market segments, ensuring that your strategy is aligned with end-user demand and expectations.
  • Product Development
    Validate your product roadmap: analyze the demand drivers, inhibitors, pain points, decision-making, buying preferences, and feature/function utilization.
  • Sales & Marketing
    Confirm your positioning and messaging and ensure that your sales team is educated on the competitive landscape and your target market.
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Creating “top performing” custom research to help a technology vendor amplify its thought leadership

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for enterprise

For Corporations

IT professionals within corporations face significant roadblocks when undergoing digital transformation. Our team helps IT executives understand the impacts of digital transformation and make better decisions. 

  • Targeted Strategy Development.
    Identify specific opportunities and areas for growth within the digital landscape
  • Digital Transformation Peer Assessment
    Benchmarking your IT infrastructure and digital initiatives against industry peers for strategic insights and competitive advantage
  • Technology Landscape Analysis.
    Analysis of the current technology landscape within the organization, identifying strengths, weaknesses, opportunities, and threats. 

Refining value proposition in an evolving fintech market

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For financial institutions

Our services can assist in M&A and decision-making processes:

  • Technology Investment:
    • Pre-investment market primers and initial investment canvases
    • Technology segment landscape reviews and investment guidance
    • Market sizing, opportunity appraisal, and competitive market analysis
  • M&A Strategy:
    • Target market evaluations, including specific expansion and new market entry advice
    • Deep technical market due diligence on acquisition candidates and merger opportunities
    • Independent, authoritative pitch book and custom investor reports
  • Asset Acquisition (Datacenters, Towers, TV Networks, etc.):
    • Market due diligence on potential assets
    • Market sizing, opportunity appraisal, and competitive market analysis
    • Independent, authoritative pitch book and custom investor reports
for technology investors

Creating an information security provider’s award-winning “State of the Union” thought leadership research

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Explore Go-2-Market Reports

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We're proud of our recent awards!

  • Best Corporate Actions Data Initiative, 2023
  • Best Overall Sell-Side Technology Provider, 2023
  • Most Innovative Regulatory Solution (Climate Risk & Transaction Reporting), 2023
  • Best Overall Data Product or Service, 2023

And, we delight in supporting our customers with 24x7x365 customer service and a 98% customer service satisfaction rate.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at S&P Capital IQ Pro or S&P Capital IQ